PPC Junk Click Sentinel
A SaaS that detects suspicious, low-quality, or fraudulent clicks across ad campaigns and flags waste before budget is burned.
The problem
Marketers repeatedly report wasted spend from bad placements, irrelevant traffic, and suspected click fraud in paid campaigns.
Proposed solution
Connect to ad platforms, analyze click patterns and placement quality, score suspicious traffic, and recommend pauses, negatives, or exclusions with a review queue.
Target audience
PPC managers, performance marketing agencies, and in-house paid media teams
Key features
- Ad account integrations
- Suspicious click scoring
- Placement-quality dashboard
- Alerts for sudden spikes
- Negative keyword / placement suggestions
- Exportable incident reports
Monetization strategy
Tiered SaaS pricing by ad spend or connected accounts, with agency plans for multiple clients.
Skills to build it
- Ad platform APIs
- Anomaly detection
- Data visualization
- Rules engine design
- OAuth integrations
- B2B SaaS billing
An idea is a starting point for research. Validate customer demand before building.